Last winter, I had the opportunity to design the CD package for a Kickstarter-funded project by Charlottesville, Va., singer-songwriter Carl Anderson. Seeing the amazing photos of the musician taken by Doug Lloyd of East Lake Studios sealed the deal.
My challenge: to create a design that echoed the gritty mood of the music and photos without getting in the way.
My favorite part of the liner notes is the credit for “art direction,” which credits Anderson, Lloyd, and yours truly. It might not be the smoothest of sailing when three opinionated creatives work together on a design. But I think all of us would agree that the end product came out better than either of us could have envisioned on our own.
A month after Wolftown’s release, iTunes selected “Don’t Stop Trying” from the CD as part of its Singer-Songwriter Indie Spotlight for January 2012.
I’ll be keeping an eye on this guy. You should too.