August 21, 2012

What Walt Disney taught me about work and love

In 2012, I resolved to work smarter and with more love, to raise the bar on creativity, and to deliver more every day for my clients and myself. This year also marked my first-ever trip to Disney World.

What do these things have in common, you ask?
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August 8, 2012

Five steps to planning a successful rush job

Every once and a while—no matter how much I try to avoid it—a client needs a rush design and printing job, like this package put together in record time for the Syracuse University Institute for Veterans and Military Families’ spring board meeting.

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May 15, 2012

Dear Abby: What napkin dispensers and journalism have to do with graphic design

As part of their final projects, graphic design students at Mohawk Valley Community College interview a professional in the design field. Last month, I had the pleasure of being interviewed by Abby Giannatelli.

Want to know more about what makes Joanna tick? Read on for the complete Q&A.
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May 1, 2012

Why I love my job—UC Course Schedule cover

This is work? That's how I felt while designing a recent commission from Syracuse University’s University College (UC) for the cover of its fall 2012 course schedule.
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April 30, 2012

Wolftown CD package—and now for something completely different

Last winter, I had the opportunity to design the CD package for a Kickstarter-funded project by Charlottesville, Va., singer-songwriter Carl Anderson. Seeing the amazing photos of the musician taken by Doug Lloyd of East Lake Studios sealed the deal.
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November 23, 2011

Building a stand-out campaign website

The GiansantiDesign-ed website for Syracuse city school board candidate Michelle Mignano embraced turquoise and orange, standing out from the sea of red, white, and blue campaign sites.
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July 8, 2011

The power of nice

This spring, a student I met during the Upstate New York AIGA portfolio review interviewed me for his Professional Practices course at Mohawk Valley Community College. I was honored—even though it made me feel a tiny bit like a design elder!

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January 4, 2011

GiansantiDesign earns American Graphic Design Award

Graphic Design USA magazine recently recognized GiansantiDesign with a 2010 American Graphic Design Award. Capturing the honor was GiansantiDesign’s identity design for Pulse Fitness Studio.
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December 23, 2010

Pulse Fitness Studio brand and website design

“People always remark how the first impression means everything—well I’m here to say it’s true. I don’t think people would have walked through the doors as quickly as they did if it weren’t for Joanna’s work creating the brand and website for my fitness studio,” says Pulse owner Tammy Panzironi.
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December 23, 2010

SU Preview, or what I learned from newsprint

SU Preview is the incoming student’s “go-to guide to life on the Syracuse University campus.” This summer, the university contacted me to bring a fresh, magazine-feel to this tabloid. Much to my surprise, I found working with newsprint’s limited color palette and printing capabilities refreshing.
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