Five steps to planning a successful rush job

Posted by on Aug 8, 2012 in Design Resources, Featured Projects
Five steps to planning a successful rush job

Every once and a while—no matter how much I try to avoid it—a client needs a rush design and printing job, like this package put together in record time for the Syracuse University Institute for Veterans and Military Families’ spring board meeting.

Dear Abby: What napkin dispensers and journalism have to do with graphic design

Posted by on May 15, 2012 in Inspiration, Two Cents
Dear Abby: What napkin dispensers and journalism have to do with graphic design

As part of their final projects, graphic design students at Mohawk Valley Community College interview a professional in the design field. Last month, I had the pleasure of being interviewed by Abby Giannatelli. Want to know more about what makes Joanna tick? Read on for the complete Q&A.

Why I love my job—UC Course Schedule cover

Posted by on May 1, 2012 in Featured Projects, Inspiration
Why I love my job—UC Course Schedule cover

This is work? That’s how I felt while designing a recent commission from Syracuse University’s University College (UC) for the cover of its fall 2012 course schedule.

Wolftown CD package—and now for something completely different

Posted by on Apr 30, 2012 in Featured Projects
Wolftown CD package—and now for something completely different

Last winter, I had the opportunity to design the CD package for a Kickstarter-funded project by Charlottesville, Va., singer-songwriter Carl Anderson. Seeing the amazing photos of the musician taken by Doug Lloyd of East Lake Studios sealed the deal.

Building a stand-out campaign website

Posted by on Nov 23, 2011 in Design Resources, Featured Projects
Building a stand-out campaign website

The GiansantiDesign-ed website for Syracuse city school board candidate Michelle Mignano embraced turquoise and orange, standing out from the sea of red, white, and blue campaign sites.

The power of nice

Posted by on Jul 8, 2011 in Inspiration, Two Cents
The power of nice

This spring, a student I met during the Upstate New York AIGA portfolio review interviewed me for his Professional Practices course at Mohawk Valley Community College. I was honored—even though it made me feel a tiny bit like a design elder!

GiansantiDesign earns American Graphic Design Award

Posted by on Jan 4, 2011 in News
GiansantiDesign earns American Graphic Design Award

Graphic Design USA magazine recently recognized GiansantiDesign with a 2010 American Graphic Design Award. Capturing the honor was GiansantiDesign’s identity design for Pulse Fitness Studio.

Pulse Fitness Studio brand and website design

Posted by on Dec 23, 2010 in Featured Projects
Pulse Fitness Studio brand and website design

“People always remark how the first impression means everything—well I’m here to say it’s true. I don’t think people would have walked through the doors as quickly as they did if it weren’t for Joanna’s work creating the brand and website for my fitness studio,” says Pulse owner Tammy Panzironi.

SU Preview, or what I learned from newsprint

Posted by on Dec 23, 2010 in Featured Projects, Inspiration
SU Preview, or what I learned from newsprint

SU Preview is the incoming student’s “go-to guide to life on the Syracuse University campus.” This summer, the university contacted me to bring a fresh, magazine-feel to this tabloid. Much to my surprise, I found working with newsprint’s limited color palette and printing capabilities refreshing.

The Maxwell Citizen commemorative booklets

Posted by on Dec 23, 2010 in Design Resources, Featured Projects
The Maxwell Citizen commemorative booklets

The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully.