When to say yes to pro bono work

Posted by on Jun 24, 2014 in Design Resources, News
When to say yes to pro bono work

It’s no secret that I love Twitter, Instagram, and Central New York. Saying yes to an opportunity to do a little pro bono design for this year’s #ShowUsCNY14 event was a no brainer for me. But what about those times when the answer isn’t so clear?

Print vs. electronic books? How the choice affects design and your bottom line

Posted by on May 8, 2014 in Design Resources
Print vs. electronic books? How the choice affects design and your bottom line

How will this be published? is one of the first questions I ask clients who want to make a book. Why? It influences design choices and has a huge impact on your bottom line.

Five steps to planning a successful rush job

Posted by on Aug 8, 2012 in Design Resources, Featured Projects
Five steps to planning a successful rush job

Every once and a while—no matter how much I try to avoid it—a client needs a rush design and printing job, like this package put together in record time for the Syracuse University Institute for Veterans and Military Families’ spring board meeting.

Building a stand-out campaign website

Posted by on Nov 23, 2011 in Design Resources, Featured Projects
Building a stand-out campaign website

The GiansantiDesign-ed website for Syracuse city school board candidate Michelle Mignano embraced turquoise and orange, standing out from the sea of red, white, and blue campaign sites.

The Maxwell Citizen commemorative booklets

Posted by on Dec 23, 2010 in Design Resources, Featured Projects
The Maxwell Citizen commemorative booklets

The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully.

I can’t believe it’s not coated

Posted by on May 18, 2010 in Design Resources, Featured Projects
I can’t believe it’s not coated

The Capstone magazine: Chock-full of engaging content and bursting with eye-popping color, the sophomore issue of the Syracuse University Honors Program magazine, The Capstone, hit mailboxes this month.

How to market the intangible

Posted by on Apr 16, 2010 in Design Resources, Featured Projects

The Nottingham direct mail series: When your ‘product’ is an experience, why not let those who live it firsthand tell your story?

Maximum message in a small package

Posted by on Apr 6, 2009 in Design Resources, Featured Projects
Maximum message in a small package

Whitman School of Management accounting brochure: The latest in a series of brochures for academic programs in Syracuse University’s Whitman School of Management came out in February. The double gatefold brochures are a standard 8.5 x 11 inches when folded, but open to a whopping 33.75 inches—that’s a lot of real estate for your message!

Top 5 reasons why you need design in troubled economic times

Posted by on Apr 6, 2009 in Design Resources

When the economy isn’t so hot, design might seem like a luxury item in the budget. But before you start cutting, consider the following: 1. This too shall pass. The economy will turnaround and you need to be ready when it does. 2. Visibility is key. Burying your head in the sand may make you […]

Short print run? Consider digital printing.

Posted by on Apr 6, 2009 in Design Resources, Featured Projects
Short print run? Consider digital printing.

Empire State Merit Apprenticeship Alliance launch package: GiansantiDesign recently completed this program launch package, which included a folder, sell sheets, policy booklet, application, and business card.