Five steps to planning a successful rush job

Posted by on Aug 8, 2012 in Design Resources, Featured Projects
Five steps to planning a successful rush job

Every once and a while—no matter how much I try to avoid it—a client needs a rush design and printing job, like this package put together in record time for the Syracuse University Institute for Veterans and Military Families’ spring board meeting.

Why I love my job—UC Course Schedule cover

Posted by on May 1, 2012 in Featured Projects, Inspiration
Why I love my job—UC Course Schedule cover

This is work? That’s how I felt while designing a recent commission from Syracuse University’s University College (UC) for the cover of its fall 2012 course schedule.

Wolftown CD package—and now for something completely different

Posted by on Apr 30, 2012 in Featured Projects
Wolftown CD package—and now for something completely different

Last winter, I had the opportunity to design the CD package for a Kickstarter-funded project by Charlottesville, Va., singer-songwriter Carl Anderson. Seeing the amazing photos of the musician taken by Doug Lloyd of East Lake Studios sealed the deal.

Building a stand-out campaign website

Posted by on Nov 23, 2011 in Design Resources, Featured Projects
Building a stand-out campaign website

The GiansantiDesign-ed website for Syracuse city school board candidate Michelle Mignano embraced turquoise and orange, standing out from the sea of red, white, and blue campaign sites.

Pulse Fitness Studio brand and website design

Posted by on Dec 23, 2010 in Featured Projects
Pulse Fitness Studio brand and website design

“People always remark how the first impression means everything—well I’m here to say it’s true. I don’t think people would have walked through the doors as quickly as they did if it weren’t for Joanna’s work creating the brand and website for my fitness studio,” says Pulse owner Tammy Panzironi.

SU Preview, or what I learned from newsprint

Posted by on Dec 23, 2010 in Featured Projects, Inspiration
SU Preview, or what I learned from newsprint

SU Preview is the incoming student’s “go-to guide to life on the Syracuse University campus.” This summer, the university contacted me to bring a fresh, magazine-feel to this tabloid. Much to my surprise, I found working with newsprint’s limited color palette and printing capabilities refreshing.

The Maxwell Citizen commemorative booklets

Posted by on Dec 23, 2010 in Design Resources, Featured Projects
The Maxwell Citizen commemorative booklets

The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully.

I can’t believe it’s not coated

Posted by on May 18, 2010 in Design Resources, Featured Projects
I can’t believe it’s not coated

The Capstone magazine: Chock-full of engaging content and bursting with eye-popping color, the sophomore issue of the Syracuse University Honors Program magazine, The Capstone, hit mailboxes this month.

How to market the intangible

Posted by on Apr 16, 2010 in Design Resources, Featured Projects

The Nottingham direct mail series: When your ‘product’ is an experience, why not let those who live it firsthand tell your story?