Bringing you client-focused, purpose-driven, timeless graphic design since 1996.
This spring, a student I met during the Upstate New York AIGA portfolio review interviewed me for his Professional Practices course at Mohawk Valley Community College. I was honored—even though it made me feel a tiny bit like a design elder!
It was a fun exercise and, after working in the field for more than 25 years, I am struck by how often I need to remind myself of my answers, which follow, to his last question:
“What advice could you give to ‘young’* designers entering the field?”
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Graphic Design USA magazine recently recognized GiansantiDesign with a 2010 American Graphic Design Award. Capturing the honor was GiansantiDesign’s identity design for Pulse Fitness Studio.
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“With information that is constantly in flux, ever-tightening project timelines, and a growing number of contributing editors, a marketing publication for my organization tends to very quickly take on a life of its own. Luckily, Joanna isn’t put off by any of this, and I’ve found that much of my own tension subsides once I’ve passed a job her way.
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When the economy isn’t so hot, design might seem like a luxury item in the budget. But before you start cutting, consider the following:
1. This too shall pass.
The economy will turnaround and you need to be ready when it does.
2. Visibility is key.
Burying your head in the sand may make you feel insulated from the tanking economy but potential clients won’t be able to find you if you’re in hunker-down-and-hide mode. When there’s less to go around, you need to stay foremost in your client’s mind.
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