The Gould Hotel logos

The Gould Hotel signage
The Gould is in the Seneca Falls historic district and its main exterior sign complements other vertical signage in the area.

The Gould key
Enjoy your stay! Sweet dreams! Hospitality is at the core of the rebrand and even the smallest items were an opportunity to highlight that value.

The Gould in room
In-room items include notepads and comment cards.

The Gould business cards
The Gould stationery
Classic business cards and square-flap envelopes round out the stationery package.

The Gould door tag
Lockups for the hotel’s do not disturb/maid service door tags.

The Gould door


In its heyday in the 1920s, The Gould Hotel in Seneca Falls, New York, was described as “the most complete and perfectly equipped of the smaller hotels in New York State.” Eventually it closed, became apartments, and then sat vacant. The logos and signage are part of the property’s ongoing rebrand since its re-establishment in 2013. The mission: recall the hotel’s grand history while cultivating a welcoming, contemporary vibe. (AIGA Upstate New York/New York State of Design Honorable Mention 2014)

Client: The Gould Hotel
Services: Branding, Logo design, Print design, Signage