The Gould Hotel logos

The Gould Hotel signage

In its heyday in the 1920s, The Gould Hotel in Seneca Falls, New York, was described as “the most complete and perfectly equipped of the smaller hotels in New York State.” Eventually it closed, became apartments, and then sat vacant. The logos and signage are part of the property’s ongoing rebrand since its re-establishment in 2013. The mission: recall the hotel’s grand history while cultivating a welcoming, contemporary vibe. (AIGA Upstate New York/New York State of Design Honorable Mention 2014)

Client: The Gould Hotel
Services: Branding, Logo design, Print design, Signage