SU Abroad viewbook interior

SU Abroad viewbook interior

SU Abroad viewbook interior

SU Abroad viewbook covers

“Put very simply, Joanna makes me look like a genius. We have worked together on over 30 pieces in the past three years, and her work on each has been stellar.…She is someone I trust absolutely with our brand.”

—Jennifer Horvath

 
SU Abroad, the study abroad division of Syracuse University, needed a fresh look for their recruitment collateral. The goal: to stand out from the sea of travel photography-focused materials from their competitors and comply with a major university rebranding.

The project was a rare collaboration with not one but two local, creative talents. Illustrator Paul Cammilleri created a series of stunning cover illustrations. Design studio Adjacent guided the illustration process and provided art direction for the covers, while I art directed the interiors, designed all the print pieces, and coordinated production. Yay teamwork!

Client: SU Abroad, Syracuse University
Services: Print design