Oneida Community Mansion House


The Oneida Community Mansion House needed a fresh look for their self-guided tour brochure—something that honored its past while placing it firmly in the present day. The objective: To design a piece that visitors to the historic landmark would happily pay a modest fee for and want to keep as a souvenir.

The project had a strict printing budget though. Step one was reaching out to their preferred print vendor to determine the best sheet size for their press. The finished guide folds to an easily carried 6.5 x 10.5 inches and opens to 13 x 21 inches. The nonstandard, vertical format saved money and allowed maximum real estate for the information inside.

Print Design

The tall guide stands out in the gift shop.

Folded it’s an easy to carry 6.5" x 10.5", but it opens to a generous 13" x 21".

Oneida Community Mansion House brochure cover
Spoon blank pattern
Oneida Community Mansion House guide detail

The project included developing a modern presentation of the Oneida Community “OC” mark.

Oneida Community mark
The Oneida Circular

The typography pays tribute to the community newspaper, The Circular, and its color palette draws on the mansion’s interior design.

Tour guide map detail
Oneida Community Mansion House library
Oneida Community Mansion House guide detail

Historical images courtesy of the Oneida Community Mansion House and the Oneida Community Collection at Syracuse University Libraries.

Based in Syracuse, NY

©2008–2024 GiansantiDesign, unless otherwise noted

punctuation design