WALKING TOUR GUIDE
The Oneida Community Mansion House needed a fresh look for their self-guided tour brochure—something that honored its past while placing it firmly in the present day. The objective: To design a piece that visitors to the historic landmark would happily pay a modest fee for and want to keep as a souvenir.
The project had a strict printing budget though. Step one was reaching out to their preferred print vendor to determine the best sheet size for their press. The finished guide folds to an easily carried 6.5 x 10.5 inches and opens to 13 x 21 inches. The nonstandard, vertical format saved money and allowed maximum real estate for the information inside.
The tall guide stands out in the gift shop.
Folded it’s an easy to carry 6.5" x 10.5", but it opens to a generous 13" x 21".
The project included developing a modern presentation of the Oneida Community “OC” mark.
The typography pays tribute to the community newspaper, The Circular, and its color palette draws on the mansion’s interior design.
Historical images courtesy of the Oneida Community Mansion House and the Oneida Community Collection at Syracuse University Libraries.