Rockingham Roasters

Old World Coffee, New World Conscience

Rockingham Roasters is a coffee roaster and soon-to-be bistro in Bellows Falls, Vermont. They needed a flexible brand identity that would grow as their business rolled out—first as a wholesale and retail coffee roaster, and later as a coffee shop and bistro once the restoration of their historic building is complete.

Branding, Packaging, Print Design, Signage

Rockingham Roasters logo
Rockingham Roasters arch

Tone words of warm, authentic, classic, and dependable guided the process. Historic railroad heralds inspired the typography, while the arcing bridges that span the Connecticut River gorge gave shape to the wordmark. The rounded corners and interlocking letters lend a playful, historic vibe.

The mighty coffee bean is the heart of the visual identity, working as a repeating pattern, flower icon, and surface design.

Rockingham Roasters coffee bean flower
Rockingham Roasters green pattern

Joanna really listens so that she really gets you and your project. Then she works her magic to create exactly what you wanted but couldn’t describe!

Jennifer Gurley

owner, Rockingham Roasters

Rockingham Roasters primary palette
Rockingham Roasters secondary palette
Rockingham Roasters site as Baldasaro's

The color palette builds on the historic paint colors selected for their 1890s building restoration.

Since they began, 99% of profits have gone to restoring the building, located on The Square in Bellows Falls, Vermont. Pictured is the site as Baldasaro’s Fruit Market, circa 1890. 

A deep commitment to good coffee and sustainable business practices inspired the design process. We worked together to source compostable packaging that can adapt as the business grows and new technologies become available. Stamps for the blend names simplify the packaging.

Rockingham Roasters coffee blend stamps
Rockingham Roasters mugs

Mugs by KB Ceramics, Putney, Vermont.

Rockingham Roasters t-shirts

Baldasaro’s image courtesy of Rockingham Free Public Library. Rockingham Roasters winter exterior courtesy of Windham Antique Center, Bellows Falls, Vermont.

Based in Syracuse, NY

©2008–2021 GiansantiDesign, unless otherwise noted

punctuation design