Old World Coffee, New World Conscience
Rockingham Roasters is a coffee roaster and soon-to-be bistro in Bellows Falls, Vermont. They needed a flexible brand identity that would grow as their business rolled out—first as a wholesale and retail coffee roaster, and later as a coffee shop and bistro once the restoration of their historic building is complete.
Branding, Packaging, Print Design, Signage
Tone words of warm, authentic, classic, and dependable guided the process. Historic railroad heralds inspired the typography, while the arcing bridges that span the Connecticut River gorge gave shape to the wordmark. The rounded corners and interlocking letters lend a playful, historic vibe.
The mighty coffee bean is the heart of the visual identity, working as a repeating pattern, flower icon, and surface design.
Joanna really listens so that she really gets you and your project. Then she works her magic to create exactly what you wanted but couldn’t describe!
owner, Rockingham Roasters
The color palette builds on the historic paint colors selected for their 1890s building restoration.
Since they began, 99% of profits have gone to restoring the building, located on The Square in Bellows Falls, Vermont. Pictured is the site as Baldasaro’s Fruit Market, circa 1890.
A deep commitment to good coffee and sustainable business practices inspired the design process. We worked together to source compostable packaging that can adapt as the business grows and new technologies become available. Stamps for the blend names simplify the packaging.
Baldasaro’s image courtesy of Rockingham Free Public Library. Rockingham Roasters winter exterior courtesy of Windham Antique Center, Bellows Falls, Vermont.