December 23, 2010

The Maxwell Citizen commemorative booklets

The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully.
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May 18, 2010

I can’t believe it’s not coated

The Capstone magazine: Chock-full of engaging content and bursting with eye-popping color, the sophomore issue of the Syracuse University Honors Program magazine, The Capstone, hit mailboxes this month.
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April 16, 2010

How to market the intangible

The Nottingham direct mail series: When your ‘product’ is an experience, why not let those who live it firsthand tell your story?
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April 6, 2009

Maximum message in a small package

Whitman School of Management accounting brochure: The latest in a series of brochures for academic programs in Syracuse University's Whitman School of Management came out in February. The double gatefold brochures are a standard 8.5 x 11 inches when folded, but open to a whopping 33.75 inches—that's a lot of real estate for your message!

April 6, 2009

“And the best part—our pieces always look amazing when they deliver!”

"With information that is constantly in flux, ever-tightening project timelines, and a growing number of contributing editors, a marketing publication for my organization tends to very quickly take on a life of its own. Luckily, Joanna isn't put off by any of this, Read more

April 6, 2009

Top 5 reasons why you need design in troubled economic times

When the economy isn't so hot, design might seem like a luxury item in the budget. But before you start cutting, consider the following:

1. This too shall pass.
The economy will turnaround and you need to be ready when it does.

2. Visibility is key.
Burying your head in the sand may make you feel insulated from the tanking economy but potential clients won't be able to find you if you're in hunker-down-and-hide mode. When there's less to go around, you need to stay foremost in your client's mind.
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April 6, 2009

Short print run? Consider digital printing.

Empire State Merit Apprenticeship Alliance launch package: GiansantiDesign recently completed this program launch package, which included a folder, sell sheets, policy booklet, application, and business card.
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April 6, 2009

Welcome to giansantidesign.com 3.0!

RIP version 2.0. Only a handful of people ever saw the beta site, but once 2.0 was ready to launch, it hit me that the static, portfolio site didn't have much energy or allow me to interact with users. Enter this new WordPress site and suddenly everything feels right again.

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April 6, 2009

“Almost [actually] cut my hair”

Joanna action figureHappened 3 years ago. A major benefit of the new site is that when potential clients meet me for the first time, they are no longer surprised to see that I really have short hair now.
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