Every once and a while—no matter how much I try to avoid it—a client needs a rush design and printing job, like this package put together in record time for the Syracuse University Institute for Veterans and Military Families’ spring board meeting.
Last winter, I had the opportunity to design the CD package for a Kickstarter-funded project by Charlottesville, Va., singer-songwriter Carl Anderson. Seeing the amazing photos of the musician taken by Doug Lloyd of East Lake Studios sealed the deal.
“People always remark how the first impression means everything—well I’m here to say it’s true. I don’t think people would have walked through the doors as quickly as they did if it weren’t for Joanna’s work creating the brand and website for my fitness studio,” says Pulse owner Tammy Panzironi.
SU Preview is the incoming student’s “go-to guide to life on the Syracuse University campus.” This summer, the university contacted me to bring a fresh, magazine-feel to this tabloid. Much to my surprise, I found working with newsprint’s limited color palette and printing capabilities refreshing.
The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully.