Rockingham Roasters is a coffee roaster and future bistro in Bellows Falls, Vermont. They came to me looking for a brand identity that would grow as their business rolled out.
Tone words of warm, authentic, classic, and dependable guided the process. Historic railroad heralds inspired the typography, while the arcing bridges that span the Connecticut River gorge gave shape to the wordmark. The rounded corners and interlocking letters lend a playful, historic vibe.
The mighty coffee bean (as a repeating pattern, flower icon, and surface design) is the heart of the visual identity.
The color palette builds on the historic paint colors selected for the roaster’s 1890s building restoration. Pictured is the site as Baldasaro’s Fruit Market, circa 1890. (Image courtesy of Rockingham Free Public Library.)
Compostable bags, sugarcane labels, and stamps for the blend names keep the packaging as sustainable as possible.
Rockingham Roasters is a coffee roaster and future bistro in Bellows Falls, Vermont. They needed a flexible brand identity that would grow as their business gradually rolled out—first as a wholesale and retail coffee roaster, then as a coffee shop/bistro once the restoration of their historic building is complete.
A deep commitment to good coffee and sustainable business practices inspired the design process. We worked together to source compostable packaging that can adapt as the business grows and new technologies become available.
Stay tuned for phase two of this project!
Client: Rockingham Roasters
Services: Branding, Logo design, Packaging, Print design, Signage