When the economy isn't so hot, design might seem like a luxury item in the budget. But before you start cutting, consider the following:

1. This too shall pass.
The economy will turnaround and you need to be ready when it does.

2. Visibility is key.
Burying your head in the sand may make you feel insulated from the tanking economy but potential clients won't be able to find you if you're in hunker-down-and-hide mode. When there's less to go around, you need to stay foremost in your client's mind.
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