August 8, 2012

Five steps to planning a successful rush job

Every once and a while—no matter how much I try to avoid it—a client needs a rush design and printing job, like this package put together in record time for the Syracuse University Institute for Veterans and Military Families’ spring board meeting.

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May 15, 2012

Dear Abby: What napkin dispensers and journalism have to do with graphic design

As part of their final projects, graphic design students at Mohawk Valley Community College interview a professional in the design field. Last month, I had the pleasure of being interviewed by Abby Giannatelli.

Want to know more about what makes Joanna tick? Read on for the complete Q&A.
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April 30, 2012

Wolftown CD package—and now for something completely different

Last winter, I had the opportunity to design the Wolftown CD package for a Kickstarter-funded project by Charlottesville, Va., singer-songwriter Carl Anderson. Seeing the amazing photos of the musician taken by Doug Lloyd sealed the deal.
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January 4, 2011

GiansantiDesign earns American Graphic Design Award

Graphic Design USA magazine recently recognized GiansantiDesign with a 2010 American Graphic Design Award. Capturing the honor was GiansantiDesign’s identity design for Pulse Fitness Studio.
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December 23, 2010

The Maxwell Citizen commemorative booklets

The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully.
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May 18, 2010

I can’t believe it’s not coated

The Capstone magazine: Chock-full of engaging content and bursting with eye-popping color, the sophomore issue of the Syracuse University Honors Program magazine, The Capstone, hit mailboxes this month.
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April 16, 2010

How to market the intangible

The Nottingham direct mail series: When your ‘product’ is an experience, why not let those who live it firsthand tell your story?
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April 6, 2009

“Almost [actually] cut my hair”

Joanna action figureHappened 3 years ago. A major benefit of the new site is that when potential clients meet me for the first time, they are no longer surprised to see that I really have short hair now.
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