Are you a business owner ready to get serious about your brand or a communications pro looking for a design partner?

I can help.

As a business owner, I know firsthand that partnering with the right person frees you to do the work you love.

As a former communications manager, I know that hiring creative talent requires a huge leap of faith and that the responsibility for delivering projects on time and on budget weighs heavily.

You deserve a designer who believes in your work, who has the talent and passion to raise your game, and who will help you leave your corner of the world a better place.

I believe in you.

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Joanna recently worked with us on our annual report and I cannot recommend her highly enough. Her many years of experience became immediately apparent. She is immaculately organized, knows how to keep the project moving forward, and understands the nature of non-profit organizations and about working intelligently within branding guidelines.

Stefanie Noble

marketing and communications, YMCA of Greater Syracuse


Brand Design

Go beyond the logo. Together we’ll take a close look at every touch point your business, product, or event has with its customers. Then I’ll design a custom brand identity package (logo included!) that becomes your roadmap for building brand recognition and loyalty.

Graphic Design

Need help planning your next big print project and finding the right vendor? Benefit from my decades of experience designing everything from annual reports, magazines, and brochures to t-shirts and trade show graphics. On schedule and on budget is my specialty.


Maybe you should talk to someone? When “we’ve always done it this way” isn’t working anymore, an impartial assessment can be helpful. Because sometimes we think we need a nail when a screw would do a much better job and I’m just the person to say it.



I believe in saying as much as possible with as little as possible. No gimmicks or trickery.


You know your message better than anyone. I’m genuinely interested and ask a lot of questions.


Before work starts, we’ll agree on what I’ll do, what you’ll contribute, when the work will be finished, and how much it will cost. No surprises.


I’ll keep you informed during the design process and ask for regular feedback.


Pretty is fine but design that gets results is better. We’ll identify goals and how to measure them.

Based in Syracuse, NY

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