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It’s no secret that I love Twitter, Instagram, and Central New York. Saying yes to an opportunity to do a little pro bono design for this year’s #ShowUsCNY14 event was a no brainer for me.
But what about those times when the answer isn’t so clear? Read more
How will this be published? is one of the first questions I ask clients who want to make a book. Why? It influences design choices and has a huge impact on your bottom line.
The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully.
Whitman School of Management accounting brochure: The latest in a series of brochures for academic programs in Syracuse University's Whitman School of Management came out in February. The double gatefold brochures are a standard 8.5 x 11 inches when folded, but open to a whopping 33.75 inches—that's a lot of real estate for your message!
When the economy isn't so hot, design might seem like a luxury item in the budget. But before you start cutting, consider the following:
1. This too shall pass.
The economy will turnaround and you need to be ready when it does.
2. Visibility is key.
Burying your head in the sand may make you feel insulated from the tanking economy but potential clients won't be able to find you if you're in hunker-down-and-hide mode. When there's less to go around, you need to stay foremost in your client's mind.