August 8, 2012

Five steps to planning a successful rush job

Every once and a while—no matter how much I try to avoid it—a client needs a rush design and printing job, like this package put together in record time for the Syracuse University Institute for Veterans and Military Families’ spring board meeting.

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May 1, 2012

Why I love my job—UC Course Schedule cover

This is work? That's how I felt while designing a recent commission from Syracuse University’s University College (UC) for the cover of its fall 2012 course schedule.
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April 30, 2012

Wolftown CD package—and now for something completely different

Last winter, I had the opportunity to design the CD package for a Kickstarter-funded project by Charlottesville, Va., singer-songwriter Carl Anderson. Seeing the amazing photos of the musician taken by Doug Lloyd of East Lake Studios sealed the deal.
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November 23, 2011

Building a stand-out campaign website

The GiansantiDesign-ed website for Syracuse city school board candidate Michelle Mignano embraced turquoise and orange, standing out from the sea of red, white, and blue campaign sites.
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December 23, 2010

Pulse Fitness Studio brand and website design

“People always remark how the first impression means everything—well I’m here to say it’s true. I don’t think people would have walked through the doors as quickly as they did if it weren’t for Joanna’s work creating the brand and website for my fitness studio,” says Pulse owner Tammy Panzironi.
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December 23, 2010

SU Preview, or what I learned from newsprint

SU Preview is the incoming student’s “go-to guide to life on the Syracuse University campus.” This summer, the university contacted me to bring a fresh, magazine-feel to this tabloid. Much to my surprise, I found working with newsprint’s limited color palette and printing capabilities refreshing.
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December 23, 2010

The Maxwell Citizen commemorative booklets

The Maxwell Citizen highlights the concept of citizenship, which is at the core of the Maxwell School tradition. The essays in the gate-fold, perfect-bound booklet (designed as a donor premium) and its companion saddle-stitched version (distributed to graduating students) stress the school’s values beautifully.
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May 18, 2010

I can’t believe it’s not coated

The Capstone magazine: Chock-full of engaging content and bursting with eye-popping color, the sophomore issue of the Syracuse University Honors Program magazine, The Capstone, hit mailboxes this month.
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April 16, 2010

How to market the intangible

The Nottingham direct mail series: When your ‘product’ is an experience, why not let those who live it firsthand tell your story?
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