July 24, 2015

New studio, fresh perspective

Confession: Working out of my home for 15 years was starting to drive me a little nuts. So this spring, I started sharing a studio with a photographer friend at the Delavan Center.
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June 24, 2014

When to say yes to pro bono work

It’s no secret that I love Twitter, Instagram, and Central New York. Saying yes to an opportunity to do a little pro bono design for this year’s #ShowUsCNY14 event was a no brainer for me.

But what about those times when the answer isn’t so clear? Read more

June 10, 2013

Is pursuit of perfection ruining your momentum?

In print design, a job doesn’t go to print until it’s as close to perfection as possible. In web design, it’s acceptable—almost the norm—to launch then tweak. If something doesn’t perform as expected, you can change it.

It’s one of the hardest things for me to wrap my head around when I do web work since I come from the world of print. Read more

January 4, 2011

GiansantiDesign earns American Graphic Design Award

Graphic Design USA magazine recently recognized GiansantiDesign with a 2010 American Graphic Design Award. Capturing the honor was GiansantiDesign’s identity design for Pulse Fitness Studio.
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April 6, 2009

“And the best part—our pieces always look amazing when they deliver!”

"With information that is constantly in flux, ever-tightening project timelines, and a growing number of contributing editors, a marketing publication for my organization tends to very quickly take on a life of its own. Luckily, Joanna isn't put off by any of this, Read more

April 6, 2009

Welcome to giansantidesign.com 3.0!

RIP version 2.0. Only a handful of people ever saw the beta site, but once 2.0 was ready to launch, it hit me that the static, portfolio site didn't have much energy or allow me to interact with users. Enter this new WordPress site and suddenly everything feels right again.

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April 6, 2009

“Almost [actually] cut my hair”

Joanna action figureHappened 3 years ago. A major benefit of the new site is that when potential clients meet me for the first time, they are no longer surprised to see that I really have short hair now.
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Based in Syracuse, NY

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