BRANDING A SAINT
Saint Marianne Cope, a sister of St. Francis of the Neumann Communities, was canonized in 2012. Soon after, the Saint Marianne Cope Shrine & Museum opened in Syracuse, New York, and they sought my help developing a brand identity to complement their newly installed exhibits.
The project goals: develop an identity that builds on the existing exhibit design and represents the museum—and Saint Marianne herself—in a relatable fashion.
Branding, Print Design
The rosette inside the “O” recalls the stained glass window in the chapel where Saint Marianne once prayed. Thick lines connect the letters like leading in stained glass.
The logo that she designed is amazing and takes into account many different aspects of Saint Marianne’s life, her mission and ours. I am getting great response from everyone and know that I made the right decision working with Joanna.
Saint Marianne Cope Shrine & Museum
Humanizing a Saint
Mother Marianne was a pioneer in healthcare and social justice. A beloved mother of outcasts, she believed in dignity and respect for every human being. To demonstrate her compassion and make her relatable, we used her face extensively on many pieces.
It was important to represent both the museum and Saint Marianne alone, so the logotype was designed to work both ways.
Chapel photo ©Eric Payne Photography, used with permission. Archival images courtesy of the Saint Marianne Cope Shrine & Museum.